Retail

Companies & Strategies
Michèle Andres: “Here's the advice I'd give to the next gen looking to get into the marketing and communications profession. Firstly, invest yourself. Go beyond what's expected of you, into what drives you. Then, cultivate your sensitivity: listen and propose with sincerity and humility. Finally, learn and relearn: experiment, test, assimilate, and sometimes, deconstruct and relearn!” Photo: Paperjam
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“Experiment, assimilate and, sometimes, deconstruct and relearn!”

On the occasion of the Brand Manager of the Year 2026 contest, organised by Paperjam in collaboration with MarkCom, Michèle Andres, marketing director at Moulins de Kleinbettingen, Panelux and Fischer and finalist in the Retail & Hospitality category, shares her views on her role and the current challenges of branding.

Paperjam.lu • 26.11.2025
Raphaël Bouchet is the director of the Shopping Center Cloche d’Or. (Photo: Shopping Center Cloche d’Or)
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New retailers coming to the Cloche d’Or

Hugo Hirsch • 26.11.2025
Stéphanie Schleich, Head of marketing & communication at Gridx, is a finalist in the Brand Manager of the Year 2026 contest in the Retail & Hospitality category. (Photo: Paperjam)
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“Creating experiences, not messages”

Paperjam.lu • 25.11.2025
Founded in 1985 by Willem A. Blijdorp (and Jacques Streng), the B and S of B&S Group, the company, which generates around €2.4bn in annual revenues, confirmed this Tuesday morning that it would be delisting before Christmas. The end of an era. (Photo: M. Blijdorp's blog)
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B&S: the nugget from the “duty-free” emperor disappears from the radar

Thierry Labro • 25.11.2025
The Delhaize Niederkorn will offer around 22,000 products over 1,500 square metres, including a brand new Portuguese assortment. (Photo: Belvedere Architecture)
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Delhaize to open in April 2026 at the Niederkorn Mall in Differdange

Ioanna Schimizzi • 25.11.2025
Pol Lutgen, marketing manager at Luxlait, is a finalist in the Retail & Hospitality category of the Brand Manager of the Year 2026 contest. Photo: Paperjam
RETAIL

“Test, break, reinvent: marketing belongs to those who dare”

Paperjam.lu • 25.11.2025
Céline Vannier, marketing manager at Belle Étoile, is a finalist in the Brand Manager of the Year 2026 contest in the Retail & Hospitality category. Photo: Paperjam
RETAIL

“The rebranding has given our identity a real boost”

Paperjam.lu • 25.11.2025
According to an interview published by McKinsey with Royal Schiphol Group CFO Robert Carsouw, Amsterdam airport is to undergo the biggest facelift in its history. A necessity. (Photo: Royal Schiphol Group)
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Schiphol, a laboratory for Europe’s airport future

Thierry Labro • 21.11.2025
“The sector lacks a legal structure. It won’t happen overnight, it will need help from the institutions”, notes LuxFA president Malika Lamamra. (Photo: Paperjam)
RETAIL

Malika Lamamra (LuxFA): “Franchising is an entrepreneurial catalyst”

Pierre Théobald • 20.11.2025
Founded in 1976, Auto Galerie Saar generates annual sales of €35m and employs 50 people. Its founder, Peter Hammerschmitt, will continue to run the business under the Car Avenue banner. Photo: Car Avenue
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Car Avenue accelerates its expansion in Germany

Thierry Labro • 17.11.2025
Marc Coucke, who has promised carbon neutrality by 2030, is further extending his European hold on indoor skiing with the acquisition of SnowWorld. (Photo: Shutterstock)
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Marc Coucke buys The Snow Centre and extends his “snow” empire

Thierry Labro • 14.11.2025
With this deal, French group Valimmo Reim completes its first move abroad. (Photo: Matic Zorman/Archives Paperjam)
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Belval Plaza: the management mandate in the hands of a French company

Paperjam.lu • 04.11.2025
Exki has four outlets in Luxembourg. (Photo: Mathilde Obert/Archives)
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Xavier Royaux is the new CEO of Exki

Émilio Naud • 04.11.2025
In boots on the muddy building site in Bettembourg, Ninian Wilson, CEO of Vodafone Procurement Company, confirmed this Tuesday morning that the group’s new pan-European logistics centre will open its doors on 19 March. (Photo: Vodafone/Paperjam)
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Vodafone to open a European hub on 19 March

Thierry Labro • 04.11.2025
Xavier Piesvaux, current CEO of Delhaize, will pass the torch to Alexandros Boussis, with effect from 1 January 2026. (Photo: Delhaize)
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Alexandros Boussis to succeed Xavier Piesvaux as CEO of Delhaize

Ioanna Schimizzi • 03.11.2025
Carambar, Poulain, Krema, Lutti, Vichy, Terry's and Malabar have been sold to the European holding company of Ferrara Candy Company, a subsidiary of the Italian giant Ferrero. (Photo: Shutterstock)
RETAIL

Eurazeo sells Carambar & Co to Ferrero: a sweet capital gain

Thierry Labro • 02.11.2025
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