Why did you leave the social and vocational reintegration sector to become a photographer?
How did you learn to become an entrepreneur?
“Everything was new to me. I didn’t yet have a proper network in Luxembourg, and I didn’t necessarily know how to draw up a quotation, issue an invoice or negotiate with a client. So I took some training courses in marketing and on the technical aspects of the job.
Back when photography was still just a hobby, I didn’t work in a studio. On the advice of the Chamber of Trades, I undertook a three-month retraining course at a photography school in Paris. This enabled me to consolidate my technical skills and obtain my licence to practise. After that, the main challenge was finding clients and making a name for myself in Luxembourg.
Why did you decide to focus on businesses?
“When I first started out, I worked for both businesses and in wedding photography. I soon realised that these were two very different client groups, with different needs and different ways of communicating.
I involve the client in the project right from the planning stage so that I can understand their business, their personality and how they wish to be portrayed.
Weddings also take up a lot of time before, during and after the event, particularly when it comes to sorting through the photos, retouching them and putting together the albums. B2B work is more immediate: a shoot might take half a day, followed by another half day’s work on the images. This means I can move from one project to the next more easily. I still do two or three weddings a year for the fun of it, but my aim now is to move entirely into B2B work.
How do you aim to stand out?
“I place great emphasis on collaborative creation, particularly when it comes to branding services. I involve the client in the project right from the planning stage so that I can understand their business, their personality and how they wish to be portrayed. The aim is to create images that truly reflect who they are and remain true to what they do.
I find that corporate photography in Luxembourg can sometimes be a bit too stiff. It can still be professional whilst being more natural and relaxed. With my portrait and branding services, for example, I usually spend half a day with an entrepreneur. We work in a variety of settings, both in the office and outdoors, to build up a library of images for their website and social media. What I enjoy is discovering a new world each time and finding ways to capture it in images.
Is it possible to make a living from corporate photography in Luxembourg?
“My business is growing, and each year is better than the last. It is, however, subject to a certain degree of seasonality. January, for example, is often a quieter month, as large companies’ marketing budgets have not necessarily been approved yet.
At other times, the workload increases significantly. With experience, I’ve learnt to anticipate these fluctuations. I usually do two or three photo shoots a week, on top of which there’s the preparation, liaising with clients and retouching.
Is Luxembourg a favourable environment for your business?
“There’s a real entrepreneurial spirit here, and word of mouth works well in a country of this size. Building up my professional network really helped me find my first clients.
Schemes such as Fit 4 Digital were also important at the launch stage. They enabled me to have my website built at a lower cost whilst still benefiting from a high-quality service. When I mentioned this to some French colleagues, they were quite surprised that such support was available.
What’s the next step for your business?
“At the moment, around 90% of my work takes place at clients’ premises or on location. Eventually, I’d like to have my own premises and develop a proper range of in-studio services.
However, the business will remain on a small scale. It might eventually develop into a partnership with a videographer or take on someone to whom retouching work can be delegated. Photography and videography are two different professions: ideally, I’d therefore prefer to work in partnership with someone rather than trying to do everything myself.”
This article was written for the October 2026 issue of Paperjam magazine, published on 16 September. The content is produced exclusively for the magazine. It is published on the site to contribute to Paperjam’s comprehensive archive. Click on this link to subscribe to the magazine.
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