More users, but the nature of usage is changing. Passive engagement (browsing, reading, watching) has fallen from 45% to 57% over four years, whilst content publication has fallen slightly, from 43% to 40%. The most striking figure remains that relating to the sharing of photos and videos: 48% of users say they post content, compared with 67% in 2021. As for the frequency of logins, this shows no sign of slowing down: 89% of users log in every day, with 39% doing so more than five times and 21% more than ten times.

As for the time spent, 64% of users spend more than an hour a day on these platforms, including 46% of 16–24-year-olds who spend more than three hours online, compared with just 8% of those aged over 45. This is a massive figure, though it is tempered by an unexpected statistic: 60% of users, 59% of whom are young people themselves, believe they can go without going online for at least one day.

TikTok is gaining ground, whilst Facebook is holding its own

TikTok has recorded the strongest growth in the survey: 31% of internet users in Luxembourg now use it, compared with 19% in 2021. Instagram is following the same trend, rising from 58% to 68%. Facebook, for its part, remains in the lead with 72% of users (but has lost ten points over the last four years). The generational divide is clear: those under 34 favour Instagram and TikTok, whilst the majority of those over 35 remain on Facebook.

These figures are taken from the survey on internet use (ICT) carried out by Statec in 2025, with the support of the European Commission.