Combining watchmaking and pop culture: a bold move! (Photo: Krayon, Citizen, Maghnam, Breva)

Combining watchmaking and pop culture: a bold move! (Photo: Krayon, Citizen, Maghnam, Breva)

Combining watchmaking with pop culture: a bold venture and a canvas for creative expression, transforming the watch into an iconic style statement!

Krayon PAC-MAN Watch Series

Krayon PAC-MAN Watch Series (Photo: Krayon)

Krayon PAC-MAN Watch Series (Photo: Krayon)

The Swiss watchmaker is celebrating 45 years of the video game by bringing its world to life on the dial, complete with pixelated typography. The main character, Pac-Man, serves as the day/night indicator on the 24-hour display. The 15 watches in this limited edition are all unique, with the positions of the ghosts, fruits and certain symbols varying from one piece to the next

Citizen Tsuyosa x second/second/

Citizen Tsuyosa x second/second/ (Photo: Citizen)

Citizen Tsuyosa x second/second/ (Photo: Citizen)

Citizen unveils its first collaboration from the Tsuyosa collection, created with Romaric André, a Parisian artist and watchmaker known as Seconde Seconde! The minute hand has been transformed into a katana, rendered in a refined pixel art style as a tribute to retro Japanese video games.

Limited edition of 3,600 pieces.

Maghnam Watches Mohareb

Maghnam Watches Mohareb (Photo: Maghnam)

Maghnam Watches Mohareb (Photo: Maghnam)

Blending Arab heritage with Swiss watchmaking expertise: a unique approach embodied in the Mohareb collection (meaning ‘gladiator’ in Arabic). The case, inspired by a helmet, is surrounded by three interchangeable modules that alter the watch’s shape and character in a matter of seconds. On the technical side, it features a bi-retrograde movement and a dynamic time display.

Breva Geneve ‘Segreto di Lario’ Meridian Gold

Breva Geneve ‘Segreto di Lario’ Meridian Gold (Photo: Breva)

Breva Geneve ‘Segreto di Lario’ Meridian Gold (Photo: Breva)

Conceived with the timepieces that accompanied adventurers and explorers of yesteryear in mind, and drawing inspiration from vintage aesthetics, the ‘Segreto di Lario’ is an invitation to travel. The dial features hours, minutes, seconds and a retrograde power reserve indicator.

Comparison table of watches. (Capture d’écran: Paperjam)

Comparison table of watches. (Capture d’écran: Paperjam)

This article was written for the May 2026 issue of Paperjam magazine, published on 29 April. The content is produced exclusively for the magazine. It is published on the website to contribute to Paperjam’s comprehensive archive. Click on this link to subscribe to the magazine.

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