On Saturday 7 March, Jack & Jones will open its first Jack & Jones Kids shop in Luxembourg, the brand said in a press release. Located at Knauf Shopping Pommerloch, the outlet will offer 180m² of retail space dedicated to fashion for boys aged 8 to 16.
The brand, which belongs to the Danish Bestseller group, is thus extending its positioning in the denim and casual fashion segment to a younger audience.
“With the opening of our first Jack & Jones Kids shop in Luxembourg, we are extending our brand, renowned for its denim expertise and timeless basics, to a younger audience. We see huge potential in fashion for boys aged between 8 and 16: trendy, quality pieces at affordable prices,” explains Jack & Jones country retail manager David Van Gansbeke.
According to the brand, this opening is part of a wider strategy to develop the Jack & Jones Kids concept. “And this is just the beginning—from the second half of 2026, we will be adding a collection for girls,” adds David Van Gansbeke. “So we continue to make fashion fun, affordable and inspiring for all young trendsetters.”
Jack & Jones already has several shops in Luxembourg, including Bertrange (Belle Étoile), Esch-sur-Alzette (Belval Plaza), Luxembourg (Cloche d’Or), Troisvierges (Knauf Schmiede) and Wemperhardt (Shopping Massen).
