Le Bristol Paris | Sporty & Rich (Photo: Sporty & Rich)

Le Bristol Paris | Sporty & Rich (Photo: Sporty & Rich)

Sporty & Rich announces the opening of its very first boutique in Luxembourg, in partnership with Smets. From Thursday 27 February, the Smets Men boutique at 11 avenue de la Porte-Neuve, Luxembourg City, will be transformed into a space dedicated to the world of the American brand.

Renowned for its minimalist aesthetic inspired by vintage sportswear, Sporty & Rich has taken on this new setting with a refined approach, combining noble materials and a palette of emblematic colours: yellow, red and green. This project illustrates a shared desire with Smets to offer a unique and immersive shopping experience, showcasing the chic and relaxed lifestyle for which Sporty & Rich is renowned.

To celebrate the opening, an exclusive event will be held on Thursday 27 February. On the programme: DJ set, beauty drinks tasting and special attention reserved for the first visitors. It's the perfect opportunity to discover this unique space and the new Sporty & Rich collection in a warm and sophisticated setting.

We look forward to welcoming you to this unique experience in the heart of Luxembourg City.

Practical information :

Address: 11 avenue de la Porte-Neuve, Luxembourg-city

Opening date: Thursday 27 February 2025

About Sporty & Rich

Founded by Emily Oberg, Sporty & Rich is an American brand that blends vintage aesthetics and sporting influences, with a focus on well-being and quality. With its values of sustainability and simplicity, Sporty & Rich offers elegant, timeless collections designed for customers who care about their style and lifestyle.