Porsche Lëtzebuerg blew out its 75 candles at a festive event attended by more than 1,000 guests. It was a highly symbolic anniversary for one of the oldest importers of the German brand in Europe, which was established in Luxembourg in 1950.
The atmosphere, largely inspired by the Schueberfouer, mixed local gastronomy, fairground entertainment and live music. DJ Nosi provided the soundtrack to an evening designed as a tribute to the Luxembourg Porsche community. At its centre, a Ferris wheel overlooked the festivities: a nod to the elevation of the automotive dream and the cycle of transmission between generations of enthusiasts.
The highlight of the evening was a parade of more than 80 historic models on the ACL karting circuit, organised with the Porsche Classic Club and the Porsche Club Luxembourg. From the 356 to the 911 GT2, the cars recalled the great stages in the Porsche epic.
But the most eagerly awaited announcement concerned a unique model: the “Porsche Lëtzebuerg Legacy,” a 911 GT3 with Touring-Paket designed as part of the Sonderwunsch customisation programme. The result of a collaboration between Porsche Luxembourg, the Luxembourg artist Jacques Schneider and the Porsche factory, this unique piece pays tribute to the grand duchy’s national identity. With its stylised lion, roof lining embroidered with the country’s contours and upholstery adorned with Luxembourg symbols, every detail proudly proclaims its roots. Inside and out, the word “Vive” punctuates the design, like a manifesto.
Present for the occasion, the CEO of Porsche Central and Eastern Europe, Iryna Kauk, paid tribute to the longevity of the importer and presented a symbolic gift to the Luxembourg team. For his part, Thierry Beffort, CEO of Losch Luxembourg (the group that operates Porsche Lëtzebuerg), spoke of “a celebration of customers, a passion for excellence and the unique bond between Porsche and Luxembourg.”
Founded in 1948, the Losch group has played a central role in bringing the brand to the grand duchy. Today at the head of 13 dealerships, it has established itself as a key player in Luxembourg’s mobility and automotive sector.
This article was originally published in French.
