Luxembourg is stepping up its international ambitions via a dual strategy: boosting its global profile with a new branding, whilst consolidating its role as a key destination for business tourism. Supported by strategic coordination between ministries and local players, the country aims to attract talent and partnerships to shape its global image.

In the July edition of Paperjam, available on newsstands from 13 June, discover the world of Mice tourism (meetings, incentives, conferences and exhibitions), insurance and cryptoassets and more. Here’s a sneak peek of what’s in the magazine:

- an interview with Beryl Koltz, who’s in charge of nation branding;

- analysis of the Mice sector;

- an interview with Aca’s new president Nicolas Limbourg; and

- analysis on cryptoassets: the strategic dilemma for retail banks.

Branding and business: Luxembourg’s strategic push for global visibility. Image  Maison Moderne

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Beryl Koltz is in charge of nation branding. Photo: Pancake! Photography

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Presentation and analysis of the Mice sector. Image: Maison Moderne

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Nicolas Limbourg, new president of Aca. Photo: Nader Ghavami

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Analysis on cryptoassets: the strategic dilemma for retail banks Photo: Maison Moderne

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Discover a company with fewer than 50 employees in the #Under50 column. Up this month: Prestige Coiffure. Photo: Maison Moderne

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Check out what you need to know ahead of the Nexus 2025 conference. Photo: Maison Moderne

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The floor plan for Nexus 2025. Image: Maison Moderne

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Meagan Loyst, founder of Gen Z VCs, will speak at Nexus 2025. Photo: Handout

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The various speakers who will be at Nexus. Image: Maison Moderne

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Agenda for the two days at Nexus 2025. Image: Maison Moderne

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Also featured in this magazine: a section dedicated to Nexus 2025, the AI and tech event taking place on 17 and 18 June.

Check out speaker interviews, an agenda, a presentation of the speakers and a practical guide to enjoying the event--it provides a comprehensive survival guide for navigating and preparing your visit.

The July edition is also accompanied by the Alternative investments supplement.

You can subscribe to the print edition via Maison Moderne e-shop or read it online at en.paperjam.lu.

The August/September edition with its chief legal officer supplement will be available on 9 July.

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- To share a news item: press@paperjam.lu or news@delano.lu

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- To contact our advertising agency: brandstudio@maisonmoderne.com

This article was originally published in French.