The Luxembourg neo-bank Advanzia Bank, controlled by Norwegian investor Christen Sveass, has a major new client: the Hilton Group. The global tourism giant is listed on the New York Stock Exchange and has 23 brands; its 7,600 hotels span 126 countries and territories and combine for some 1.2m rooms; and it has hosted over 3bn guests across its century-long history.

On 11 July Hilton announced the launch of a new Hilton Honors credit card in Germany and Austria, offering a range of benefits to cardholders, which is where Advanzia comes in.

With 2.6m credit card customers, Advanzia is one of the leading credit card issuers in Germany and has a strong presence in Luxembourg, France, Austria, Spain and Italy. As a provider of card-as-a-service (CaaS) solutions for more than 280 companies, associations and financial institutions, Advanzia, with 208 employees, achieved total sales of €6.3bn across all market segments last year, with profits of €97.5m.

This article in French.