Promobe and Nextensa announced the sale of their shares in Sparkling 1 Sarl, the company that owns the B&B Hotels at Cloche d’Or district, to Aberdeen Investments, acting on behalf of Irish Life Investment Managers.
The transaction values the asset at €37.4m, the companies stated. Jones Lang LaSalle advised the purchaser.
First Luxembourg site for B&B Hotels
The hotel opened in September 2025 and marked the French hotel brand’s debut in Luxembourg. It was developed and delivered in July 2025 by Grossfeld, the project developer and a joint venture between Promobe and Nextensa.
The 3-star hotel has 150 rooms for business and leisure guests. The building includes seven above-ground floors and a basement level with car parks and technical rooms. Its entrance on Rue Gerhard Mercator leads to a reception hall, bar and lounge area, breakfast room, meeting room and large private terrace.
Promobe and Nextensa described Cloche d’Or as a mixed-use district combining offices, shops, a shopping centre, medical facilities and green spaces. The district is served by tram, public transport and major roads.
The companies added that Cloche d’Or has received DGNB Platinum certification, reflecting its focus on sustainable mobility and urban quality.
Aberdeen Investments managed about €438bn for clients as at 31 March 2026, including about €35bn in real estate.
