Bertrand Smets, chief digital officer at Smets SA, which runs luxury brand stores. Photo: Guy Wolff/Maison Moderne

Bertrand Smets, chief digital officer at Smets SA, which runs luxury brand stores. Photo: Guy Wolff/Maison Moderne

They are the Luxembourg of tomorrow. They have a head full of ideas and an insane desire to make them a reality. What do they have in common? They are under 40 and represent Luxembourg's #Nextgen. Each day, discover the portraits of these 100 women and men who are the new face of the country. In this instalment: Bertrand Smets, chief digital officer at Smets SA.

has a degree in architecture from ULB in Belgium and did master's in Switzerland. After a brief career in construction, the entrepreneur launched a car restoration business. He joined the family business as chief digital officer in 2019. Since then, Bertrand has focused on technological innovation and managing new opportunities, bringing a modern, forward-thinking vision.

The 38-year-old stands out for his focus on customer satisfaction and his people management. The latter "can be so rewarding and frustrating at the same time, because every talent has different needs". The CDO sees himself growing the company and launching new technological projects in the coming years, with a specific AI.

Read all 100 #Nextgen portraits in Paperjam’s October 2024

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