“How is the decision to remove the ‘Moien’ at the Findel entrance and replace it with ‘Luxembourg’ justified? Is this a temporary or permanent measure?" asked MP Fred Keup (ADR) in a parliamentary question, enquiring about the disappearance at the start of the summer of this “lovely emblem.”

Mobility minister Yuriko Backes (DP) offered an explanation, reporting that Lux-Airport has said that “the space in front of the terminal is for commercial advertising. This advertising space is rented by a specialised company, a sub-contractor of Lux-Airport. ING Luxembourg was a long-standing tenant, but withdrew for commercial reasons. With this withdrawal, the famous ‘Moien’ in front of the airport has also disappeared.”

The “Moien” letters therefore had a purely commercial origin. Since then, the advertising space has featured the lettering “Luxembourg,” the country’s “promotional signature,” said Backes. “This is a temporary solution,” she added. “A digital installation is planned for 2026. It will broadcast information and promotional content about Luxembourg and will be developed specifically for this site. The airport is of strategic importance to the country’s brand image. This is why several measures have been taken to highlight the country’s socio-cultural identity and the diversity of Luxembourg’s economy at this location.”

Asked by Keup about possible signage in Luxembourgish at the Findel, Backes again replied that “Lux-Airport and the culture ministry are currently working on a concept to promote the Lëtzebuergesch language at the airport. There are also plans to integrate Lëtzebuergësch into the digital promotion mentioned above. However, orientation signage will remain in English and French for the time being. Lux-Airport is an international airport and, because of its international passengers, English and French are essential.”

This article was originally published in French.