 studied corporate finance and management in Germany, then in London and Boston. During the pandemic, the 30-year-old returned to Luxembourg and joined the family business, Sales-Lentz. After a year, Sam founded Fleetlab, a minibus fleet management software, and recently launched LetzRide, a B2C platform offering on-demand mobility vehicles.  

The CEO of Sales-Lentz embodies the fourth generation of leadership, digitalising not only the company's infrastructure, but also all its processes from A to Z. Sam focuses on four pillars: innovation, sustainability, business efficiency and employee growth, fostering a collaborative and resilient working environment. What are its ambitions for the future? "To create greener, more efficient mobility for our customers."

They are the Luxembourg of tomorrow. They have a head full of ideas and a crazy desire to make them a reality. What do they have in common? They are under 40 and represent Luxembourg's #Nextgen. Each day this month, discover the portraits of these 100 women and men who are the new face of the country. In this instalment: Sam Sales, CEO of Sales-Lentz.

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