“Kennedy Park embodies the vision of a more open and vibrant Kirchberg,” sums up BPI’s country director Luxemburg, 
Bringing new life to Kirchberg
The aim is clear: to turn Kirchberg into a vibrant and attractive neighbourhood that remains lively outside office hours. “The strength of the project lies in its deliberate mix of uses: offices, housing, co-living, a hotel, shops, leisure facilities…”, explains BPI’s Head of Marketing and Communications, 
The park, designed by architect Jacques Wirtz and previously closed to the public, is set to become a central feature: a 1.6-hectare green space that shapes footfall and usage patterns. The project also incorporates a focus on sustainable transport and public spaces.
Kennedy Park is playing a part in the strategic repositioning of Kirchberg in response to new urban hubs. Ultimately, around 830 residents and over 4,000 employees will live and work there. The use of timber in the office buildings significantly reduces embodied carbon, whilst meeting sustainability requirements.
A district named desire
For Sébastien Labis, Kennedy Park is, above all, the culmination of a long-term project that began with the competition launched by BGL Bank in late 2021: “This project is a source of satisfaction and a major achievement. It highlights a comprehensive strategy to reposition the neighbourhood.”
The aim is clear: to consolidate Kirchberg’s position as a major business district, whilst moving beyond its traditional model. “The aim is to boost Kirchberg’s appeal to its European institutions and major economic players, whilst bringing more life to everyday life there,” he sums up.
This transformation is based on a mix of uses designed to act as an urban catalyst: it organises the coexistence of different activities across time and space. The aim is not simply to combine functions, but to create a neighbourhood that functions around the clock, thanks to public spaces, the central park and everyday amenities. In this context, the ‘live, work & connect’ approach takes on a very concrete dimension here: bringing together work, housing, leisure and community life on a single site.
Kennedy Park will welcome around 4,900 visitors a day. This controlled density contributes to the aim of restoring a balance between employment and housing across the plateau.
As Claire Marchi points out, “this density is also quantified. Covering an area representing around 1% of the Kirchberg plateau, Kennedy Park will welcome nearly 4,900 daily visitors. This controlled density contributes fully to the objective of restoring the balance between employment and housing across the plateau. It also reflects the desire to accelerate, through a private development, an urban transformation that is more broadly supported by the public authorities.”
Major players such as KPMG Luxembourg and Linklaters have already confirmed their move to the site, further enhancing its appeal. “This decision reflects the high standards sought after today: next-generation offices in a more liveable and better-connected neighbourhood,” emphasises Sébastien Labis.
The subsoil as a resource
The project makes the most of existing infrastructure: 60% of the basement areas will be retained and converted. A 5,000 square metre leisure centre (featuring climbing, bowling, gaming and virtual reality) will be created, accessible from a central pavilion. The existing car park will also be retained to minimise the carbon footprint.
The use of timber structures reduces carbon emissions by 20 to 30% compared to concrete. An iconic building will feature its timber structure on the façade. The project also incorporates solar panels and heat pumps, and aims to achieve high environmental certifications (BREEAM, DGNB, WELL, LCBI).
A new gateway to Kirchberg
Beyond its intrinsic qualities, Kennedy Park plays a strategic role in shaping the Kirchberg. Situated at a pivotal point on the plateau, the project enhances the urban coherence between the main thoroughfares and existing hubs (services, facilities, leisure, shops) whilst creating new pedestrian and landscape connections. “This location is particularly significant: it enables us to connect existing uses in Kirchberg and create new ones, within a clear and accessible framework,” emphasises Sébastien Labis.
The aim is to create a self-contained neighbourhood where everything can be done on foot, without compromising on the standards expected of Kirchberg.
With its wide range of uses, Kennedy Park brings together in one place everything that businesses, residents and visitors look for in their daily lives: a high-quality working environment, local amenities, leisure facilities and a large, accessible park. “The aim is to create a self-contained neighbourhood where everything can be reached on foot, without compromising on the high standards of the Kirchberg,” explains Sébastien Labis.
A gradual, structured and collaborative process
Delivery is scheduled to begin in the second half of 2028, with construction largely taking place simultaneously: around 85% of the site is expected to be completed in a single phase. The first phase of demolition is due to be completed this summer, ahead of the start of infrastructure reconstruction work, notably for the KPMG and Linklaters buildings.
The project, designed by several teams of architects – including the Moreno brothers for the JFK section, Assar Architects and Schmidt Hammer Lassen – reflects an approach that is at once international, collaborative and deeply rooted in its local context.
Combining structural reuse, mixed-use development, high-density use and environmental performance, Kennedy Park offers a hybrid model that is both technical and experiential. It meets the expectations of businesses, investors and future residents, as well as the day-to-day users of the Kirchberg.
More than just a property development, it stands as one of the key indicators of Kirchberg’s regeneration and a new approach to transforming the city on an existing site.
