Norman K is an independent wealth manager founded in April 2021 by four partners with backgrounds in retail, corporate, and private banking. The firm positions itself as a “one-stop shop” offering a 360-degree approach designed to support entrepreneurs and wealthy families, among others.
We focus on bespoke, non-benchmarked strategies aimed at absolute return
“The startup began from scratch, built on the combined experience of my partners and I have in active and passive management,” said Brice Monvoisin, co-founding partner at Norman K during an online interview on 4 March 2026. Unlike many multi-family offices that outsource key services, Norman K has chosen to internalise expertise across four strategic verticals.
An integrated model fully deployed in Luxembourg
The firm’s first vertical, asset management, oversees approximately €1.6bn in assets under management (AUM). The core philosophy relies on direct investment in equities, bonds and structured products, alongside alternative opportunities such as private equity, private debt and real estate club deals, rather than external SICAVs or funds.
“Our role is not to structure off-the-shelf products for distribution. We focus on bespoke, non-benchmarked strategies aimed at absolute return, providing tailored advisory services that are often discretionary,” said Nicolas L’Hermite, CEO of Norman K Luxembourg.
Another pillar of the model is the credit vertical, which leverages Monvoisin’s background in debt brokerage. focuses on structuring and advising on senior debt transactions before presenting projects to banks. “I accumulated roughly €2.5bn in financing requests over four years. As a result, I sought to complement the appetite of French banks by turning to British and Luxembourg banks.”
“Today, roughly 75% of our activity is driven by real estate,” Monvoisin said, noting that the firm works with property developers and niche hospitality operators. “We advise on acquisition, refinancing, restructuring and optimisation.” It also handles corporate needs including LBOs, MBOs, capex, and factoring.
Corporate advisory and direct investments
This vertical consists of two specialised teams. The first team sources and monitors bespoke direct private equity deals for clients, focusing on mature, profitable companies with potential liquidity events within three to five years. Notable minority co-investment opportunities have included companies such as SpaceX, Klarna, Revolut, Grok, and BlaBlaCar. “The deals are pitched according to clients’ needs, not the other way around,” said Monvoisin.
The second team acts as a “trusted advisor” for business owners, assisting with M&A transactions, valuations, and defending their interests during stock listing or delisting.
Wealth engineering for multi-generational clients
The fourth vertical focuses on wealth engineering and private banking relationship management. It is led by Sandrine Quilici, a prominent expert in French fiscal matters and former head of wealth engineering at Pictet. Services include tax optimisation, inheritance planning, family governance, and intergenerational training for “large dynasties.”
A key focus is building relationships based on multi-generational trust. “It’s about people, expertise, transparency, support, and proactivity, features that will not be replaced by AI,” said Monvoisin.
Norman K targets high-net-worth individuals, entrepreneurs and wealthy families typically requiring a minimum of €3m to €4m in liquid cash for management, with an average client portfolio hovering around €8m to €9m.
The firm also serves as a technical partner for independent wealth advisors (CGPs) in France, providing them with the credit and corporate expertise they lack internally. Monvoisin emphasised a highly personalised, “tailor-made” approach where investment decisions are driven by client conviction rather than rigid model allocations.
Strategic expansion and Luxembourg
The firm has established a presence in Paris, Nice, and London, and officially launched its Luxembourg operations in early 2026. The move to Luxembourg is central to the firm’s ambition of becoming a major international player. Monvoisin explained that the group partners chose the country location not only for its regulatory environment but also to leverage the local expertise of long-time business partners such as Nicolas L’Hermite, its new local CEO.
Large family clients with wealth exceeding €100m often use a Luxembourg holding company, specifically a Soparfi (société de participations financières), to structure international assets. L’Hermite described it as an “agile” tool for global operations.
Dedicated Luxembourg investment vehicles are established for each private equity transaction sourced by Norman K. These structures pool client investments, create project-specific compartments and issue instruments giving investors economic exposure to underlying assets in a transparent framework.
While they currently operate under a European passport for asset management and financing, Monvoisin explained that the long-term goal is to become a fully regulated Luxembourg wealth management company.
Norman K’s growth has been primarily organic, supported by the recruitment of 65 multidisciplinary professionals, including tax lawyers, international bankers, and mathematicians. To accelerate this momentum, the firm brought in a minority fund in December 2024, which took a 6.2% stake to provide the means for external growth and potential acquisitions in Luxembourg and Geneva, in particular.
The partner believes their competitive edge lies in the human element and the rare combination of corporate finance and credit structuring within a wealth management framework. By internalising these disciplines, Monvoisin claimed to offer a more agile and flexible alternative to traditional universal banks.
