The Luxembourg affiliate of the world’s fourth largest communications group took the cake Wednesday evening at the Media Awards 2014.
The awards--presented by Maison Moderne, Delano’s publisher, and broadcaster RTL--honour the best Luxembourg-produced advertisements in six categories: consumer press, B2B press, television/cinema, radio, internet and cross-media, a new field introduced this year which highlights the synergies of campaigns run across multiple types of media.
More than 140 entries were submitted last autumn, which were then narrowed down to 53 campaigns on behalf of 42 organisations. Finalists in each category were selected by an industry jury, and then voted on by the general public for a separate set of people’s choice awards.
Agency Mikado Publicis led the field with four trophies--three for its work on behalf of Orange Luxembourg, a telecommunications provider, and one for traffic management agency CITA.
Agencies Apart, Concept Factory, Dechmann Communication and Vous each received two prizes. Binsfeld, Comed, Graphisterie générale, Interact, IP(!)Productions and Moskito were also recognised.
More than 800 people attended the ceremony, which was held at the Rockhal.