Founded by Nathalie Meier and Katia Kouici in 2022 under the name Album Think Twice, the concept store that became Maison Album offers luxury second-hand pieces and children’s clothing and toys made from sustainable materials. the shop will soon be moving to the capital. The move should enable the concept store to better bring its values to life by reaching a more discerning target and increase customer flow.
The shop was previously located on Boulevard Grande-Duchesse Charlotte in Dudelange. “The municipality of Dudelange has always been very attentive and has always helped us,” notes Meier. “But today, our values weren’t really reaching Dudelange customers. We didn’t want to sacrifice our values. We are firmly opposed to fast fashion. We noticed that our best sales came from customers who discovered us on Instagram, where we communicate a lot.”
Maison Album founders Nathalie Meier and Katia Kouici want to breathe new life into their business. Photo: Maëlle Hamma/Maison Moderne
With the support of the City of Luxembourg and the Union commerciale de la Ville de Luxembourg (Luxembourg City Business Association), Meier and Kouici will set up their concept store at 25 Rue des Capucins, in a 144m2 space that doubles as a pop-up store. They will be renting the space--which is smaller than the current one and spread over two floors--for an initial period of 11 months. “We’ll be doing everything we can to replicate the friendly atmosphere of Dudelange,” Meier says. “And we’ll be keeping the tea/coffee corner, which is close to our hearts and which also makes Maison Album a place to meet and share.”
The owners of Maison Album are already looking beyond the 11 months and are working with the the capital’s business association to find a permanent solution. Despite a number of secondhand shops in the capital, they are confident that Maison Album will stand out from the crowd. “It’s true that this is a fast-growing market, in every country. But for us, Maison Album is more than just a secondhand shop. We choose our pieces very carefully. They’re pieces that tell stories. Decoration and atmosphere are also important to us. What’s more, when customers come in, they don't necessarily realise that it’s second-hand,” says Meier, adding that they also plan to offer new pieces from capsule collections, whilst keeping the attention paid to quality and materials.
The inauguration is due to take place on 15 May.
This article was originally published in .