You run the company as a duo, each with your own area of expertise. How does this complementarity influence the way you make strategic decisions?

Elena Moitzheim and Pablo Moitzheim. – “Leading as a pair is a real strength, provided you know how to turn differences into complementary strengths. We have complementary areas of expertise, and above all, different perspectives: this sometimes leads us to strongly challenge certain decisions. But it is precisely through these exchanges that the best ideas emerge. This means that no major decision is taken from a single perspective: it is always considered from both an operational and a more creative angle. Discussions are constant, sometimes demanding, but always constructive. This dynamic encourages us to make more considered, more balanced and often more robust decisions in the long term. Ultimately, the partnership is not a division of power, but an expansion of perspectives.

Your company has been in business for over 130 years. How do you balance preserving such a strong family heritage with adapting to new customer expectations?

“A heritage such as ours brings with it a responsibility, but it must never become a rigid framework. What we seek to preserve are not habits, but a mindset: the precision of our craftsmanship, an eye for detail, and that deeply personal relationship with each customer. At the same time, everything else must be able to evolve: technology, the in-store experience, the way we advise customers, and even our communication. Ultimately, our role is not to replicate what has gone before, but to continue the story by adapting it to the times.

You emphasise the importance of remaining a local brand in a highly globalised retail market. What does it actually mean to be “local” today for a business like yours?

“Being a local brand today is about more than just a geographical location. Above all, it is a mindset: one of genuine closeness to customers, of listening and of human connection. It means getting to know the people we serve, understanding their specific needs and building relationships that go beyond the simple transaction. In a highly globalised world, this human dimension is becoming a real differentiator.”

This article was originally written in French, translated and edited for the Paperjam website in English.