They are the Luxembourg of tomorrow. They have a head full of ideas and a crazy desire to make them a reality. What do they have in common? They are under 40 and represent Luxembourg’s #Nextgen. Each day, discover the portraits of these 100 women and men who make up the new face of the country. In this instalment: Charlotte Kroon and Laurene Kroon of Kroon 02.

Sisters Charlotte and Laurene Kroon, aged 28 and 30 respectively, are the founders of Kroon 02, a high-quality accessories brand launched in 2022. “We sell in a dozen countries,” explains Charlotte. Laurene adds: “We have complementary skills. Charlotte is in charge of creation, while I manage operations and customer relations.”

Their project, which began as an opportunistic pop-up store, quickly grew into an international brand. “Our grandparents had a fashion boutique, and it was always a childhood dream for us,” they recall.

Charlotte and Laurene value lightness and nostalgia in their creations. “Our products reflect a soul, a personal touch that customers can feel,” explains Charlotte. “Our generation is looking for things that touch them, with a soul,” says Charlotte. Their collaboration has created a unique brand. “We’ve learnt not to take things personally and to separate the business from the private,” concludes Laurene.

Read all 100 #Nextgen portraits in Paperjam’s October 2024

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