Atari is set to become a Luxembourg-based company. The French group, one of the most legendary names in the history of video games, has officially begun the process of relocating its headquarters to the Grand Duchy. The transfer is expected to be finalised in July 2026. The announcement marks a symbolic turning point for a company whose name remains associated with the global boom in video games in the 1970s and 1980s, with franchises such as Pong, Asteroids, Centipede and Missile Command. Atari states that it currently manages or owns more than 400 games and franchises.
The move to Luxembourg comes as Atari seeks to demonstrate its return to a path of sustainable growth. In its preliminary results for the financial year ended 31 March 2026, the group announced that it is targeting revenue of approximately $51m, representing organic growth of around 40% year-on-year. With the integration of Thunderful, a recently acquired company, revenue is expected to reach approximately $64m, an increase of nearly 79% compared with the previous financial year.
Atari also emphasises that it is aiming to return to a positive underlying operating profit and to generate positive operating cash flow for the financial year.
‘Modern retro’, a segment in its own right
“This year marks another significant year of growth for Atari, despite a highly competitive market,” said Wade Rosen, the group’s Chairman and CEO. “Our video game-focused strategy, launched four years ago, is paying off and, with our hardware and licensing businesses growing, is further strengthening Atari’s leading position in the modern retro gaming world.”
The company is now seeking to capitalise on what it calls ‘modern retro’, a market in which nostalgia for video games is becoming a fully-fledged economic sector. The group is ramping up its releases of reissues, remasters and heritage collections, whilst drawing on specialist studios such as Digital Eclipse and Nightdive Studios.
During the 2026 financial year, Atari launched around 17 new games and expansions based on its own intellectual property or acquired licences. In particular, the group continued to exploit franchises such as RollerCoaster Tycoon, Bubsy, Mortal Kombat, Tetris and System Shock, whilst expanding its publishing business through the Infogrames label, another historic name in French video games that the group has revived.
Targeted acquisition strategy
Atari is also pursuing a strategy of targeted acquisitions. In August 2025, the group acquired the rights to several games from Ubisoft, including Cold Fear, I Am Alive, Child of Eden, Grow Home and Grow Up. More recently, the company also acquired Thunderful and Implicit Conversions in order to strengthen its technological and publishing capabilities.
The group is also expanding its hardware business, with a clear strategy focused on physical retro consoles and merchandise. In particular, Atari has released an Atari 2600+ Pac-Man Edition and an Intellivision Sprint to mark the 45th anniversary of the iconic console.
For Luxembourg, the establishment of Atari’s legal headquarters also holds special symbolic significance. Few companies can claim such a strong cultural legacy in the global history of technology and digital entertainment. Even after several bankruptcies, restructurings and changes in ownership over the decades, the Atari brand retains a global influence that is rare in the world of video games.
