In Luxembourg, this issue is becoming increasingly relevant. An entire generation of entrepreneurs is gradually approaching the age when they will hand over the reins. Founders of family-run SMEs, industrialists, heads of service companies and retailers must now consider what is often the most important decision of their careers: whether to pass on, sell or open up their business to outside investors.
Yet, whilst the process of starting a business is well documented, the exit strategy remains largely absent from public debate. “Selling a business is not a financial transaction. It is a life-changing event,” says Valérie Montel, senior wealth planner at Lombard Odier. A single sentence that sums up the complexity of the subject.
The sale is often not the problem
In the collective imagination, selling one’s business is seen as the logical culmination of entrepreneurial success. The reality is often more nuanced. Over the years, a business becomes much more than just an economic tool. It shapes daily life, professional relationships, personal goals and sometimes even the identity of its founder.
At this event organised by Lombard Odier on 9 June, which focused on entrepreneurship and wealth, the speakers highlighted this often-overlooked reality. For many entrepreneurs, the question is not just “How much is my business worth?”, but also “Who will I be after the business?”.
Valérie Montel often mentions business leaders who discover, sometimes rather late in the day, that the financial preparations for a sale are ultimately simpler than the psychological ones. “Entrepreneurs can find themselves in a situation where they are at the mercy of events rather than in control of them,” she explains.
Fatigue, health issues, disputes between partners or an unexpected opportunity to sell can sometimes lead to a sale sooner than planned. However, a poorly prepared exit rarely leaves time to think about what comes next.
Founder's syndrome
This challenge is particularly evident among entrepreneurs who have built their businesses from scratch. Stéphanie Jauquet, founder of Cocottes, is a perfect example of this approach.
Having arrived in Luxembourg in the late 1990s, she gradually developed several restaurant concepts, opened numerous new outlets and invested heavily in her production facilities. For years, she explains, she reinvested the bulk of her earnings back into her business. “Everything I earn, I continue to reinvest in my businesses,” she sums up. This approach is nothing out of the ordinary. Many founders regard their business as their main investment, their primary source of value creation and often their main asset.
The problem is that as a business grows, the owner sometimes becomes indispensable to its day-to-day running. However, a business that relies too heavily on its founder is generally more difficult to hand over. This is why business succession specialists are increasingly emphasising the need to plan for the handover several years in advance.
Plan your exit before you need it
For Michèle Detaille, former president of Fedil and a leading figure in Luxembourg’s industrial sector, believes that the decision-making process must begin well before the question of a sale becomes unavoidable.
Having spent several decades building up the Alipa Group, she has experienced this stage herself. Her observation is simple: over time, a business passes through several stages of development. At certain points, the founder must accept that they can no longer necessarily finance its growth or carry out their ambitions alone. “A business is a living organisation,” she points out.
Opening up the company to outside investment, bringing in investors or selling the business can then become tools for growth rather than concessions. But you still need to have the time to choose.
According to Valérie Montel, business owners who plan their exit early enough have more options at their disposal: choosing the buyers, tax structuring, family succession, wealth management, or even retaining a role in the company after the sale. Conversely, those who wait for a trigger event often lose some of their bargaining power.
From business to heritage
Succession also raises another question: what should be done with the capital that has been created? For 20 or 30 years, entrepreneurs have generally adopted a strategy of concentration. They have invested in a single project, sometimes in a single sector, sometimes in a single country. This focus is often the very condition for entrepreneurial success, but it is not necessarily suited to the management of a private fortune. “Most of the wealth management mistakes I have observed are not investment mistakes, but mistakes made at the outset,” explains Catherine Thibaut, head of portfolio management at Lombard Odier.
In other words, entrepreneurs often continue to think like entrepreneurs when they should start thinking like investors. Some reinvest in sectors they are already familiar with. Others accumulate stakes in private companies without any real overall strategy. However, wealth management is based more on diversification, liquidity and risk management.
Moving from a culture of value creation to one of value preservation is often a learning process in its own right.
Find a new engine
But beyond financial considerations, it is often the question of purpose that comes to the fore. What should one do when work no longer fills every day?
For some, the answer lies in new entrepreneurial ventures; for others, in investing in start-ups, property, philanthropy or corporate governance. Michèle Detaille continues to advise certain companies and support new projects. Others become business angels or independent directors. Above all, many discover that life after business requires just as much preparation as the business itself.
In Luxembourg’s economy, where thousands of SMEs are set to be handed down over the coming years, this issue extends far beyond the business owners themselves. For behind every successful handover lies not only the future of a business’s assets, but also that of jobs, expertise and, in some cases, entire sectors of the economy.
Starting a business remains a defining moment. However, the way in which an entrepreneur prepares for their exit could well become one of the most strategic issues facing the Luxembourg economy in the years to come.


