As country manager of Up Luxembourg since 2023, Alicia Brun heads the company's operations in the Luxembourg market, overseeing the rollout of its digital meal voucher platform. Under her tenure, Up Luxembourg has pursued integration partnerships, including with Telindus for payroll management and with Spuerkeess for in-app balance consultation. Alicia Brun studied economics at the classe préparatoire of Lycée Olympe de Gouges before completing a bachelor's degree in administration and business management at Université Paris-Est Creteil in 2011. She then obtained a master's degree in digital marketing from INSEEC Grande Ecole in 2014. In 2023, she participated as a panel speaker on payments and omnichannel experience in the meal voucher sector. She is a member of the FEDIL directory in Luxembourg.

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