Sales-Lentz is the best-known company in the SLG Group, which also founded the company. The group, which operates several brands in the transport and tourism sector in Luxembourg and Belgium, employs 1,900 people in Luxembourg. It operates the Voyages Léonard coach company, Flibco airport shuttles, business travel expert Travel Pro, and Sightseeing.lu, which offers tourism products and guided or digital tours.

The group has announced a restructuring of its activities in order to “significantly improve its public transport and shuttle services with Sales-Lentz,” according to a press release issued by the group. The historic subsidiary will therefore concentrate exclusively on public transport and regular shuttle services. The aim is to improve service quality and “meet modern requirements for urban and regional mobility.”

Group travel activities will be entrusted to Travel Pro, which has been active since 1993. The aim will be to offer more innovative group travel solutions. The coach hire business will return to Voyages Léonard, a company that has been in business since 1946 and is particularly well known in Wallonia. The tour operator will also open a new office in Luxembourg, with the ambition of becoming the benchmark in its field.

The end of two activities

“Through this restructuring, we are aiming for stronger synergies and greater specialisation within the group, in order to offer our customers the very best in mobility and travel,” said SLG partner Jos Sales. At the same time, the group announced the closure of Event Rider, its 24-hour transport service for event organisers and guests. The executive lane business, which offers a fleet of top-of-the-range vehicles for business customers, will be taken over by Alliance Auto Luxembourg.

“These strategic adaptations reflect our commitment to continually enhancing our customers’ experience. With these changes, SLG is not just adapting, it is reinventing itself to meet the challenges of tomorrow, by promising superior transport and travel services,” added SLG’s other partner, Marc Sales.

SLG also owns 50% of the Travel Group Luxembourg travel agency network, which operates the We love to travel, Voyages Emile Weber, Fensch Voyages and Jerry Travel brands. In 2022, its financial year result was a loss of €6.6m.

This article was first published in French on . It has been translated and edited for Delano.