Launched in June 2000, Paperjam will celebrate its 25th year starting in September 2024, culminating in a major event before the summer of 2025.
A key change, starting on 8 July 2024, is Paperjam’s transition to bilingual content in both French and English, the primary working languages in Luxembourg, with the title catering to Luxembourgers, French-speaking and English-speaking expatriates, and cross-border commuters from neighbouring countries.
All content on Paperjam.lu will be available in both French and English, and the twice-daily newsletter will be published in two separate French and English editions. These newsletters are a primary information source for our 40,000 subscribers. Our media offering will be streamlined. The monthly Paperjam magazine will continue to be published 11 times a year, featuring articles predominantly in French but also in English. Supplements will be either bilingual or single-language depending on the topic. Financial sector-related topics will primarily be in English.
Consequently, Delano magazine will cease publication. Its major features, such as the “Investors Guide” and the “Expat Guide,” will be incorporated as supplements in Paperjam. Delano’s editorial team, specialising in financial and political journalism, will continue to publish on Delano.lu and simultaneously distribute content on Paperjam.lu.
Paperjam remains Maison Moderne’s flagship media brand and is now truly at the core of the company’s development strategy.
Paperjam will continue to bring its readers top-notch news and analysis of politics, economy, finance, entrepreneurship, leadership and lifestyle in Luxembourg--in French and in English.
In summary: Paperjam+Delano Business Club has rebranded as Paperjam Club (its original name at its 2008 launch), Paperjam+Delano Business Guide becomes Paperjam Bible, Delano Expat Guide is renamed Paperjam Expat Guide and Paperjam supplements will be published under the Paperjam Extra brand. Existing features like the Paperjam Top 100 (ranking of Luxembourg’s most influential economic leaders) and Paperjam 10x6 (a format for micro-conferences) will remain unchanged.
A significant new development is the creation of Paperjam next, designed entirely for social media. Following initial tests at Nexus2050, which featured numerous vertical video interviews, Paperjam next will continue to expand through the end of the year. Paperjam has launched its channel to enhance its social media presence, which includes , , and , the latter boasting 72,000 followers.
Although already over a third of our readers are under 35, we aim to engage younger audiences more effectively by meeting them on social media platforms.
Paperjam represents a multi-channel media brand in two languages: digital, social, print and live.
Paperjam also offers corporate communication solutions through native advertising. These contents are clearly marked as sponsored and are produced by Maison Moderne’s agency, not by the editorial staff. Paperjam Knowledge allows clients to discuss B2B topics throughout the year, and Paperjam Experts publishes digital and video dossiers on specific themes according to an established editorial calendar.
For its September 2024 issue, Paperjam will once again be distributed to every household in Luxembourg, in addition to its regular circulation, with this issue having a print run of 300,000 copies. This special edition will celebrate the future of Luxembourg with a selection of 100 individuals under 40, in what will be the Paperjam #NextGen.
, founder and CEO of Maison Moderne, the company that publishes Paperjam and Delano; is editor-in-chief of Paperjam; and is editor-in-chief of Delano.