Tine Vanmassenhove is Baloise Luxembourg's new commercial director for the Belgian market. She will be responsible for boosting and strengthening the group's relations with its broker partners in Belgium in its life insurance sales activities, the company announced in a press release on 24 February 2025.
After starting her career in 2005 with ABN Amro Asset Management as client relationship officer, Vanmassenhove quickly rose through the ranks at Lombard International Assurance in Luxembourg: from manager Belgium to senior manager Belgium & Luxembourg, then head of UK, LIPCC, Asia, international, South Africa & Nordic markets and head of partner & client services before taking on the role of head of business development Belux-sales. Her most recent position was as a private banker at ING Luxembourg, where, since 2022, she had been advising wealthy clients on tailor-made banking, wealth management and insurance solutions.
"I took a diversion into private banking during my last role, and I'm delighted to be back in the life insurance sector! It's a solution that I really believe in as a planning tool," she stated. "I always pay particular attention to the service I offer my customers, which has to be excellent. I'm very enthusiastic about joining a great company like Baloise, which knows how to listen to its customers' needs and offer tailor-made solutions. I'm going to do my best to help it grow."
For his part, , commercial director & international life director of Baloise Luxembourg, is delighted with his new arrival: "Hher expertise, knowledge and vision will be invaluable assets in developing new projects with our partners in the Belgian market. Tine will play a key role in consolidating our existing relationships and establishing new, solid and lasting collaborations. His contribution will be essential in strengthening our presence in this important market."
Founded in Luxembourg in 1996, Baloise Vie Luxembourg S.A. is the subsidiary of the Swiss Baloise Group specialising in unit-linked life insurance and capitalisation contracts. With 147 employees in 2024, the company distributes its products in ten European Union countries, including Luxembourg, France, Portugal, Belgium, Italy, Germany and Poland.
Read the original French-language version of this news report /