“Hello Marie! To thank you for being one of our most loyal customers, we would like to invite you to a private sale on 13 June at 7pm. Come and benefit from exclusive promotions of up to 70%. We hope to see you soon. STOP at 36180.”
Just one example is enough to understand how Intermarché, Kingjouets, Pokawa or Intersport, to name just a few of the 2,000 customers, use the technological solutions of the French company M Target to address their customers or end consumers directly. SMS, enhanced SMS, chat, WhatsApp, email: almost everything is possible in 280 destinations via 50 operators. In 2023 alone, M Target sent 2.1bn SMS messages!
It was to this company that the trio made up of , and sold Mpulse. Founded in 2006, the Luxembourg telecom service provider offers B2C messaging and billing, with over 100 customers in the finance, distribution and media sectors and 90% of the Luxembourg market.
“Its management team brings solid expertise in the telecoms industry and adjacent markets, combined with an ability to adapt to national specificities, while generating significant growth," comments Mulheims, who is convinced that the market is moving towards consolidation and concentration. “This transition also allows us to focus fully on the development of Finologee, the Luxembourg-based operator of digital finance platforms, and its flagship products dedicated to bank connectivity management, KYC/AML processes and regulatory compliance solutions for banks.”
“We are committed to investing in its development by contributing our technical capabilities and leveraging economies of scale. By expanding our platforms and service offerings, we aim to launch new functionalities tailored to the Luxembourg market and to develop innovative solutions for our international customers and prospects,” says Jérémie Vinant, CEO of Softnext, a group of software publishers belonging to the Baelen Group.
In 2009, Mpulse set up a subsidiary in France at the same time as it began developing a new platform focused on bank-centric mobile payments. In 2012, Mulheims became CEO of this new company, Digicash Payments. Digicash was acquired by Payconiq in 2017, at which time Mulheims and his partners founded Finologee (KYC, payments, regulatory compliance and APIs for the financial industry), which today has become the leading digital finance platform operator in Luxembourg, serving more than 100 banks and institutions.
This article was originally published in .