Designed as a small, private circle, Mastermind Marketing encourages authentic peer-to-peer exchanges. In a confidential setting, participants shared their challenges and best practices through two inspiring talks.
Alice Bodart (Foyer Group) opened the session by emphasising a key principle: building communication around people and not only products, especially in sectors such as insurance and finance. Alizé Nicolas (Proximus NXT) then explored how tech brands can evolve while balancing innovation and staying true to their DNA.
Punctuated by a convivial lunch and open discussions, the event generated concrete, actionable ideas.
Many thanks to Stibbe for hosting this privileged gathering, as well as to both speakers and all participants.