Aisance, an artificial intelligence-driven financial advisory app, is designed to help users manage their budgets, set financial goals and improve their financial literacy. Developed by Luxembourg-based EuroAFF, the platform uses AI technology to offer personalised financial insights and practical financial education. According to Roman Yerchenko, CEO of EuroAFF, Aisance targets individuals who may lack the time or expertise to analyse their finances in detail but still wish to make informed financial decisions.
When asked why Luxembourg was chosen as the base for Aisance, Yerchenko, originally from Ukraine, explained: “Luxembourg is one of Europe’s most innovation-forward and business-friendly environments--particularly in fintech. Its strong infrastructure, access to global financial institutions and supportive regulatory landscape make it an ideal hub for launching and scaling technology-driven solutions.” He went on to highlight that Luxembourg’s financial landscape presented an opportunity to address a critical gap in financial literacy. According to the 2023 OECD International Financial Literacy Survey, only 53% of adults in Luxembourg achieved the minimum target score for financial literacy. Yerchenko described this statistic as concerning for everyday decision-making and long-term financial security. “We’re starting at home with Luxembourg. It offers the perfect testing ground: it’s diverse, digitally connected and small enough to gather meaningful impact data before scaling into larger European markets.”
Although Aisance has not received direct government support, the company remains committed to improving financial skills in Luxembourg. Yerchenko noted: “We believe in supporting the community first and we would be happy if local institutions showed interest in collaborating with us. Our goal is to create something valuable for the people of Luxembourg and beyond.” While their primary marketing efforts are focused on larger markets like the Unites States and the EU, Aisance is open to local partnerships in Luxembourg that could help simplify financial management for its residents.
Before launching Aisance, the company conducted extensive research to better understand the needs of their target audience, Yerchenko claimed. He stated that they regularly read local media, conducted surveys and engaged in direct conversations with school students and professionals in Luxembourg. Importantly, the company involved over 100 people from the grand duchy in the development process to test the app. Yerchenko noted that the feedback they received was crucial in shaping the app’s features. “One of the biggest insights we gained is that financial education isn’t just for students--many working professionals also struggle with managing their money,” he explained. “Aisance is designed to fill this gap, making financial planning accessible for everyone.”
To effectively incorporate financial education into the app, the AI module focuses on three core priorities: understanding user preferences, aiding task completion and enabling practical integration, Yerchenko elaborated. The AI learns from user behaviour, setting financial priorities accordingly and guiding them through each step, showing their progress, he said. In the future, Aisance intends to expand beyond theoretical advice, offering real-world applications where users can practise managing their finances in a realistic environment.
The app is further enhanced with personalised budgeting insights, tailored to each user’s unique financial situation, Yerchenko revealed. “Our AI analyses users’ spending habits, income patterns and financial goals to offer customised recommendations. If the app detects that a user consistently overspends in certain categories, it suggests realistic adjustments.” The AI-advisor could help users save for specific goals, such as a vacation, by calculating how much they should set aside each month and identifying areas where they can cut back.
The Aisance app is available on both the App Store and Google Play.