On 16 September 2026, nearly 200 members gathered at the Novotel Luxembourg Kirchberg for the Paperjam Academy’s September Workshop Day. The programme combined expert insights, practical learning, peer-to-peer exchanges and networking around a wide range of professional challenges.

Throughout the day, participants explored topics spanning marketing, compliance, human resources, leadership, personal development and artificial intelligence.

Daniel EischenDaniel Eischen (Concept Factory) shared practical approaches to building an effective marketing strategy for SMEs, from positioning and value proposition to digital tools, content and artificial intelligence. Marc Marly (Alpha FMC) focused on the regulatory framework applicable to PFS in Luxembourg, including governance, KYC, AML and outsourcing obligations.

Natacha Beicht-Claude (HR Partner) explored how employee evaluations can become constructive moments of dialogue and professional development, while Solène Bourdeau and Renaud Le SquerenRenaud Le Squeren (Trego Legal) reviewed the key GDPR developments for 2026, with a particular focus on governance, cybersecurity, artificial intelligence and operational compliance.

Krystèl Saadé and Cherylee Besner (KPMG) challenged common assumptions about team motivation and examined the everyday behaviours that can strengthen or undermine engagement. Pedro CastilhoPedro Castilho (Verbalius) worked with participants on developing clearer, more strategic and more impactful leadership communication.

Alexandra KiefferAlexandra Kieffer (Légère Hotel) invited participants to reflect on the boundaries of their comfort zone and to identify the beliefs and behaviours that might be holding back their personal and professional development. Frank RoessigFrank Roessig (Proximus NXT) addressed the ethical issues surrounding artificial intelligence, ranging from bias and transparency to governance, risk management and human oversight.

Thank you to all the speakers for sharing their expertise, to the participants for their commitment throughout the day, and to the Novotel Luxembourg Kirchberg for his hospitality.