The 2024 car lease benchmark by Sia Partners, a global management consulting firm, highlights that while Leasys Luxembourg stands out with its advanced digital offerings, other Luxembourg operators, such as Ayvens and Autopolis, fall behind in both digital tools and sustainability efforts. This assessment, which reviewed 79 providers across ten countries, ranked Belgium’s LeasePlan as the global leader. In comparison, Leasys Luxembourg emerged as the leading performer from the grand duchy. The benchmark evaluated providers on functionalities, user experience, ESG offerings and app availability.
Digital performance and disparities
The study results, on Wednesday 4 September, revealed that digital leaders in the car leasing industry are setting themselves apart with comprehensive end-to-end digital offerings, including advanced simulation tools and tailored options that significantly enhance user experience, according to Sia Partners. LeasePlan Belgium emerged as the top performer overall, demonstrating excellence in these areas. In contrast, Luxembourg’s other operators--Arval BNP Paribas Group, Ayvens (ALD), and Autopolis--were ranked 19, 40 and 55, respectively, with varying degrees of digital capability.
Anthony Wolf, head of financial services Benelux at Sia Partners, told Delano that “Leasys Luxembourg’s high ranking shows that Luxembourg can compete at a global level by focusing on advanced digital functionalities and user-centric experiences.” He noted that Ayvens and Autopolis, while performing reasonably well, are lacking in crucial digital tools such as simulation options and mobile apps, which are increasingly becoming industry standards.
Areas for improvement
The benchmark report highlighted that Ayvens and Autopolis do not offer simulation tools or mobile applications, which are essential for a comprehensive digital customer journey. Arval BNP Paribas Group, although ranked higher, also showed gaps in providing complete information for potential customers. Delano has asked these firms for a comment.
A spokesman for Ayvens questioned Sia Partners’ criteria for evaluating digital tools, asking if the research firm “had evaluated MyAyvens and Ayvens Private Lease before publishing their review?”
Moreover, the Luxembourg car leasing industry as a whole scored low on environmental, social and governance criteria, with a particular need for improvement in the availability of electric vehicles and second-hand options. This low average ESG score presents an opportunity for local operators to differentiate themselves by expanding their sustainable offerings. Wolf emphasised, “Luxembourg operators have a prime opportunity to lead in sustainability by offering more comprehensive electric vehicle options and second-hand incentives, positioning themselves as forward-thinking market leaders.”
The Ayvens spokesperson stated that the company’s ESG performance was Ecovadis Platinum for five consecutive years since 2019. He added that “Ayvens is the largest lessor of bicycles, flexible mobility solutions and alternative solutions in Luxembourg.”
To enhance their market position, Luxembourg car lease providers should focus on improving their digital functionalities and user experience as well, the research firm said. Offering or upgrading tools such as subscription services, simulation tools and comprehensive support functions would not only boost their benchmark scores but also align them with industry best practices.
Updated 11 September at 10:45am with comments from Ayvens