Is AI really transforming the real estate sector or are we still waiting on promises? What concrete cases have you observed?

Yves Biwer: Artificial intelligence is transforming the real estate sector in a significant way, and this transformation is now moving beyond the stage of promises to concrete and varied applications. It has become a strategic lever for improving efficiency, reducing costs and enriching the customer experience. Companies that adopt these technologies gain a significant competitive advantage, while those that delay risk losing ground in a rapidly evolving market. Some concrete cases in Europe (non-exhaustive list):

1. Property valuation

- Luxembourg: The Chambre immobilière has launched an intelligent property valuation tool, designed to provide reliable estimates and fill the information gap on market prices.

2. Ad optimisation and intelligent prospecting

- Some agencies use AI to automatically write SEO-optimised property ads.

3. Virtual tours

- In France, solutions such as Hoqi offer virtual tours and allow buyers to visualise possible layouts using virtual reality.

Resilient infrastructure is a key issue. What inspiring international projects could be replicated in the grand duchy?

The subject of resilient infrastructures covers several areas and includes water management, energy management and public spaces, to name but a few. Here are some inspiring projects.

In water management: the sponge city concept applied in several cities in China, but also applied in the “Seestadt Aspern” in Vienna.

Energy: the Garden project--Grid-Aware Decarbonisation of Electricity-led Neighbourhoods--is a European initiative aimed at creating resilient and decarbonised urban neighbourhoods by optimising local energy management.

Public spaces: the Watersquare Benthemplein in Rotterdam combines a leisure area with a stormwater management infrastructure. It serves as a temporary pond to store water during heavy rainfall, reducing the risk of urban flooding while providing a community meeting place.

Faced with changing ESG requirements, how should investors and developers adapt their strategies to remain competitive?

As ESG requirements evolve, investors and developers need to adapt their strategies to remain competitive. Certain adaptation principles can facilitate this transition:

- Integrating ESG criteria into the overall strategy

- Prioritising environmental sustainability

- Establishing non-financial and transparent reporting

- Adopting innovative technologies (e.g., new technologies for the production of energy, AI, bio-based materials, ...)

- Investing in the energy transition

- Collaborating with ESG experts

Proactively integrating ESG criteria into all strategic dimensions is not only a regulatory obligation but also an essential lever for maintaining competitiveness. Investors and developers who take a proactive approach to ESG can not only meet regulatory requirements but also create long-term sustainable value whilst strengthening their competitiveness in the global market.

This article was originally written in , translated and edited for the Paperjam website in English.