Florian Wingerter (Olky) at the Paperjam Club’s off-the-record marcom event held at The Office-City, 15 October 2024. Photo: Eva Krins/Maison Moderne

Florian Wingerter (Olky) at the Paperjam Club’s off-the-record marcom event held at The Office-City, 15 October 2024. Photo: Eva Krins/Maison Moderne

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Florian Wingerter (Olky) at the Paperjam Club’s off-the-record marcom event held at The Office-City, 15 October 2024. Photo: Eva Krins/Maison Moderne
Olivier Dauvister (Reka Print) and Emilie Pergent (Olky) at the Paperjam Club’s off-the-record marcom event held at The Office-City, 15 October 2024. Photo: Eva Krins/Maison Moderne
Christine Kuenzle and Alison Robin (Enovos) at the Paperjam Club’s off-the-record marcom event held at The Office-City, 15 October 2024. Photo: Eva Krins/Maison Moderne
Steve Deneef (Eltrona), Florian Wingerter (Olky) and Sebastien Mantione (OFSIP) at the Paperjam Club’s off-the-record marcom event held at The Office-City, 15 October 2024. Photo: Eva Krins/Maison Moderne
Alison Robin (Enovos) at the Paperjam Club’s off-the-record marcom event held at The Office-City, 15 October 2024. Photo: Eva Krins/Maison Moderne
Adel Nabhan (Degroof Petercam) at the Paperjam Club’s off-the-record marcom event held at The Office-City, 15 October 2024. Photo: Eva Krins/Maison Moderne

On Tuesday 15 October 2024, an exclusive group of around 15 marcom professionals met at The Office-City for an informal and confidential exchange of best practice in marketing and communication.

This friendly setting enabled each participant to learn, share and exchange ideas in a 100% off-the-record format.

The morning began with a presentation by Sandra Monteverdi (BIL) on online reputation management and the influence of social networks on brand image. After a convivial light lunch, Romain Mary (Enovos) took over to discuss the changing role of marketing, from promotion to customer satisfaction.

The enriching discussions that followed each presentation enabled everyone to deepen their thoughts and leave with new perspectives.

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