They are the Luxembourg of tomorrow. They have a head full of ideas and a crazy desire to make them a reality. What do they have in common? They are under 40 and represent Luxembourg’s #Nextgen. Each day, discover the portraits of these 100 women and men who make up the new face of the country. In this instalment: Heidi van Dyck at Athena Studio.

Heidi van Dyck, 30, is founder and CEO of Athena Studio, a fashion tech startup that “makes creative processes more data-driven” and helps brands combine sustainability and financial goals. With her dual skills in data science and fashion, the 30-year-old launched Athena Studio in 2023 to transform collection design and “optimise without disrupting creativity”.

Her passion for sustainable fashion motivated her: “I love everything about fabrics.” Based in Luxembourg, Athena Studio takes advantage of its central position in Europe to collaborate with brands, with no direct competition in an underdeveloped fashion tech ecosystem.

She explains that she has not had any real competition with her optimisation approach in the product development phase. In 2023, she decided to go for it getting a promotion at her previous job. “There’s always a reason not to do it, so you just have to go for it.”

Read all 100 #Nextgen portraits in Paperjam’s October 2024

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