The no-show phenomenon is a real scourge for event organisers. How do you deal with it, knowing that it threatens the success of events and is often the cause of major food waste? Image generated by AI

The no-show phenomenon is a real scourge for event organisers. How do you deal with it, knowing that it threatens the success of events and is often the cause of major food waste? Image generated by AI

Even after the pandemic, the scourge of no-shows persists, sometimes reaching 40-50% of participants. Should we tolerate this new norm that disrupts organisation and threatens the success of events?

As event organisers, we have noticed that even after the pandemic, the number of no-shows has not decreased. It has become common practice to estimate that 10-20% of those registered will not turn up. In some cases, the absentee rate is as high as 40-50%. But should we really accept this as the norm?

Have you ever not told your friends when you couldn’t make it to a dinner party? I think that, whatever the reason, informing your host is the least you can do. Unfortunately, this courtesy seems to be increasingly rare, and the rules of politeness are being lost.

A lack of respect

Obviously, you don’t have the same relationship with the organiser of an event as you do with a friend. However, it is important to recognise the efforts made to welcome you. Organising an event requires not only money, but also a great deal of time and energy. A whole team works behind the scenes to ensure that you have a good time and that the event is a success.

We often say to ourselves: “If I don’t come, it won't stand out among 200 people.” The problem is that 30 people may think the same thing, creating frustration for the organisers and unnecessary expenses that could have been avoided.

A definite waste

When a cocktail party is planned for 200 people and only 140 or 150 turn up, dozens of kilos of food are wasted. As Food Waste Day approaches on 29 September, it’s more important than ever to remember the importance of fighting food waste.

At a time when there is so much talk about over-consumption, social responsibility and sustainable development, it is our duty to be aware of the impact of our actions. Not turning up without warning wastes food and energy that could have been avoided.

Organisers, take action!

Instead of just putting up with it, event organisers can take proactive steps to reduce no-shows. Many solutions exist, and we share them . Together, we can make a difference.

There’s no doubt that the increase in no-shows is partly due to the proliferation of invitations and solicitations. However, it is essential to consider the impact that a no-show can have. We hope you’ll think twice next time.

This promotional article was written by Netty Thines, director of Mediation SA, as part of the company’s membership with the Paperjam Club. If you too would like to join the Club, please contact us at .