Freshness, local products, love of good food, anti-waste, these founding values of the Luxembourg brand Cocottes are still very present in their new identity. (Photo: Cocottes)

Freshness, local products, love of good food, anti-waste, these founding values of the Luxembourg brand Cocottes are still very present in their new identity. (Photo: Cocottes)

With a new logo, social networks, website and autumn menu, Cocottes has revamped its graphic and gourmet identity to better reflect its values.

Cocottes is no longer known as the "blue" chicken brand: it underwent a graphic makeover at the end of the summer, with more neutral colours and a new logo. The latter had not changed since the brand was born in 2014, and has since become a well known spot in the country “while the brand, the shops and the communication have evolved,” the company said

While the founding values remain, the aim of this new graphic identity is to "insist on a well-established eco-responsible approach", notably on plastic-free packaging, made from recycled materials, recyclables or natural fibres, and on the active fight against food waste via, for example, the redistribution of unsold products to social grocery shops.

Cocottes' new visual identity was created in-house. (Visual: Cocottes)

Cocottes' new visual identity was created in-house.  (Visual: Cocottes)

A new website and upcoming openings

The mother hen's is also evolving: it is now possible to find a shop, consult the products and new products on offer, and order online.

As for its "IRL" presence, Cocottes is taking advantage of this renewal to announce/confirm the opening of three new shops by the end of 2021 in Massen, Ingeldorf and Redange.

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This story was first published in French on Paperjam. It has been translated and edited for Delano.