To stay profitable, sustainable, and relevant to its target audience, a company must continually adapt and innovate. It must also be agile in the face of crises and capable of modifying its operational mode. Finally, it must demonstrate resilience. “This pushes us to question how we address customer requirements, behaviors, and the information they expect. Now more than ever, AI is essential for helping companies achieve their objectives, provided it’s applied effectively,” comments Bertrand Brackman, Country Manager at SAP Luxembourg.
AI: Supporting Product and Service Offerings
Today, AI is present at all levels, whether consciously recognized or not, enabling organizations to improve efficiency, performance, and understanding of customer behaviors. “In finance, for instance, it enables automated accounting and invoice management, which helps reduce errors. For supply chains, it enhances logistics and helps cut costs, ultimately improving customer satisfaction. In procurement, it optimizes sourcing processes and tender management.”
We Had to Reinvent Ourselves to Stay Convincing in Today’s World
In the realms of sales and marketing, AI facilitates hyper-personalized offers, campaigns, and sales strategies, along with trend prediction. Meanwhile, in HR, it improves recruitment, talent management, and employee satisfaction. “Across Europe, a third of companies are using generative AI, and we’re witnessing a widespread adoption. This provides access to previously untapped resources and expertise, reduces costs and risks, and supports decision-making—now, in three hours, or tomorrow.”
Partnering with a Strategic Ally
The extensive use of AI compels experts like SAP to continuously enhance their solutions, allowing organizations to focus on their core business activities. “We had to reinvent ourselves to stay relevant in today’s world. We have innovated to offer businesses quarterly solutions in Business AI that are effective, reliable, and responsible, allowing us to remain a sustainable business software provider. Our solutions, proven to be reliable and ethical, are deployed across more than 25 industries and are constantly evolving.” With an annual R&D investment of $6 billion in Business AI, SAP aims to make over 100 use cases available to clients across Europe by 2024.
“For more than 50 years, we have positioned ourselves as a strategic partner for small and large companies alike. We support our clients in creating added value from their data, automating key processes, personalizing customer experiences, and reducing planning and production times.” SAP’s strength lies in providing both global and local solutions while addressing regulatory requirements. “Cybersecurity, security, and cloud solutions demand significant resources. For a local company, it’s challenging to find sufficient means to tackle these issues. Partnering with us means entrusting essential elements of your business.”
To support our clients effectively and sustainably, our strategy is based on three pillars:
• Agility at Scale: SAP aims to empower companies to adapt quickly and effectively to market changes while maintaining large-scale growth. This includes leveraging cloud solutions to enhance flexibility and responsiveness in business operations.
• Achieve More Across the Value Chain: SAP helps businesses optimize and integrate processes throughout the value chain—from sourcing and production to sales and distribution—enhancing efficiency, reducing costs, and boosting customer satisfaction.
• Sustainability at Your Core: SAP is committed to helping businesses incorporate sustainable practices into their operations. This includes reducing carbon footprints, using resources efficiently, and adhering to environmental regulations. SAP promotes sustainable growth that benefits the economy, society, and the environment.
Data is Gold
The quality of AI depends not only on the quality of training but also on the data itself that models are trained on. AI is meaningless without this data. “The volume of generated data has exploded and is unmanageable without technological support. For a business focused on its core mission, building AI demands significant financial and human resources. We offer AI as a service.”