Advanzia Bank announced on 24 March 2025 a 54.8% rise in net profits for 2024, reaching €151m. The European digital bank also recorded a gross loan balance of €3.6bn and expanded its customer base to 2.8m credit card clients.

Advanzia stated that its growth was supported by the expansion of its cards-as-a-service (Caas) business. The bank established new partnerships with major brands, including and Turkish Airlines, and expanded its white-label credit card solutions to institutional clients and banks across different markets.

In 2024, Advanzia introduced a digital enrolment process that allowed new credit card customers to onboard within minutes. The bank stated that this development set a new industry benchmark and aligned with its strategy of digital innovation and customer-focused financial services.

Advanzia strengthened its financial position by diversifying its funding sources through additional capital market financing. It secured a Baa3 rating with a stable outlook from Moody’s, which it described as a milestone reflecting its established presence in capital markets and providing a foundation for long-term growth.

The bank its offices to Emerald building, which it described as Benelux’s first zero-carbon office building. Advanzia stated that this move aimed to reduce its carbon footprint while providing a modern workspace for its 231 employees. Alongside this transition, the bank published its first public environmental, social and governance report, outlining its commitment to responsible lending, environmental sustainability and workplace culture.

CEO stated that Advanzia’s success is driven by the expertise and adaptability of its employees. He noted that the bank would continue to invest in talent, digital innovation and AI-driven transformation while focusing on sustainable growth in selected markets and maintaining a solid risk foundation.