For one month, a discreet address on the rue des Capucins will be transformed into an entrepreneurial laboratory. From 17 March to 16 April, 14 entrepreneurs supported by Microlux will be taking their turn in a pop-up store at number 25, just a few metres from the city centre's shopping streets. An experience that is both commercial and symbolic for these micro-entrepreneurs, who are looking to test their products, meet their customers and gain visibility.
The space will never be static. Every week, five different entrepreneurs will occupy the shop, renewing the offer as the days go by. Visitors will find a range of products and services as varied as the ecosystem supported by the institution: accessories and fashion, natural cosmetics, artisanal foods, musical instruments and original creations. The aim is clear: to transform a place of passage into a testing ground for projects that are still young but already facing the realities of the market.
10 years of Microlux
The initiative is part of the actions organised for the 10thanniversary of Microlux, with the support of the City of Luxembourg. More than just a sales space, the operation aims to bring entrepreneurs and consumers together. In fact, the shop's basement will host workshops and workshops led by some of the participants, extending the retail experience with an educational and community dimension.
Since its creation, the Societal Impact Company has established itself as one of the country's few microfinance tools. Its mission is simple but far-reaching: to support and finance, via microcredit, entrepreneurs excluded from traditional bank credit. Over a decade, more than 300 entrepreneurs have been supported, generating more than 500 jobs in a wide variety of sectors, from catering to transport to personal services.
In a Luxembourg economy often dominated by large groups and finance, this ephemeral boutique tells a different story: that of local entrepreneurship, fragile but inventive. For four weeks, behind the shop windows in the rue des Capucins, it will be mainly individual stories that will try to convince the public. And perhaps, in the process, find their lasting place in the local economic landscape.
