Pierre Mayer, catering specialist at Luxe Events Traiteur, Luxembourg. Credits: Luxe Events Traiteur

Pierre Mayer, catering specialist at Luxe Events Traiteur, Luxembourg. Credits: Luxe Events Traiteur

Can you imagine the development of a company today without social networks, without sales departments, without market research, without strategy? The only thing that our era has in common with that of the past is the relationship that was created between a customer and his or her contact, or at least what remains of it.

Luxe Events Traiteur is the little sister of a century-old company in France (Traiteur Pierre Mayer et Nisse, since 1903), a patisserie on the front line that underwent a major change of activity in 2019 to focus on the events sector.

It's a winning choice that has enabled the company to increase its turnover considerably in the space of 5 years, including the Covid period and the creation of a structure in Luxembourg.

However, while everything has changed within the company, both in terms of its legal structure and the way it organises its work, with the purchase of new machines and the recruitment of managers to provide technical expertise in various sectors of activity and specialisms, there is still one department that has not been affected by this upheaval: its very special relationship with the customer.

A deep respect for the customer's expectations, sound advice on how to ensure the event runs smoothly, and support right through to the end of your project.

Listening is undeniably the first step towards a successful event.

The information provided by the sales staff reassures the organisers, and throughout the programme and the plan, the personalised monitoring of the project soothes customers, and all questions and details are dealt with as quickly as possible.

Listening, advising, reassuring and monitoring are the key words in an equation in the right order, a motto and a principle that has never been eroded by time in over 120 years!

So how could we do without these fundamental principles today? It's clear that in our strategy and the strategy of many others, it's impossible to do without the human dimension, the empathy that we can make others feel?

At a time when technology is submerging our world, when social networks and videos are guiding our choices, one bastion has not yet fallen and we owe it to ourselves to preserve it: the generous availability we attribute to our fellow human beings!

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